How to land an agent to represent you to the college market.How a NACA showcase is very different from SXSW.The biggest mistakes you can make with college gig forms.Negotiation strategies that will help you earn more bookings - and more money.Understanding the two "Price Thresholds".Knowing the "three levels of interest" and who has the authority to book you.How to dress (and not dress), what to say (and not say) at a conference.What to do in the first 30 seconds of meeting a College Activities Director.How to present yourself to improve your odds of getting booked.Step by step, what to do during your NACA showcase.Learn the lingo: know the difference between a "3 in 5" and a "5 in 7" price.The nitty gritty details on the submission process for NACA and APCA.The key to this lucrative market is tapping into the National Association for Campus Activities (NACA), as well as the Association for the Promotion of Campus Activities (APCA). The entire interview was recorded and is available now - along with a 54-page transcript of their entire conversation. My friend John Taglieri, a successful indie musician who has booked many good-paying college gigs working with Ari, sat down with the agent and grilled him for more than two and a half hours. Four showcasing acts Ari represents picked up more than 40 college dates each at college conferences.Another unsigned, country-rock band from Nashville raised their price from $750 to $2,250 per show in the college market and brought in $34,900 in a four-month period from college dates.One unsigned solo act on Ari's roster grossed $118,113.00 in college shows in one year alone.And now he's baring his soul and revealing all of his college booking secrets for the first time. He knows the opportunities and pitfalls of this often overlooked market. I'm talking about the lucrative college market, where hundreds of independent acts are making good money and thriving in ways they simply never could playing traditional venues.Īri Nisman, president of Degy Entertainment, is one of the top college music booking agents in the U.S. But it's rarely enough to release you from the bonds of your day job. You play these gigs to stroke your ego and make a few bucks. playing for free.Įven when you work your way up to a headlining slot, the money is nothing to shout about. If you can get someone to actually return your phone call or email, you're lucky to get an opening slot. Getting gigs at the obvious, high-profile live music clubs is like pulling teeth. even $50,000 or more playing the college music circuit? Why settle for low-paying club gigs, when you could be making $5,000.
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